Virtually all memory strategies rely on visually recreating things and places in your mind. Learning to visualize things is a cornerstone of a powerful memory.

When the ideas are more abstract and require some imagination applied before they can be translated into something more tangible.
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."
Albert Einstein
Your visual images don't have to be photo realistic. Often this is an unachievable goal for most of us, anyway. As long as you can bring the general concept of what the thing looks like to mind, that will be good enough.
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